Everything about Johnnie Walker Blue Label Ultra
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The Ultra bottle is the results of a five-calendar year quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable when retaining the luxury aura with the franchise and its special blend of whiskies, which include things like ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
Precise savings could be undertaking and item dependent, but normally, independent scientific studies present that, all else equal, For each and every gramme of glass lessened Which means above fifty percent a gramme much less carbon emissions in production.
Diageo’s experimented with sustainable packaging right before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the idea in the spear for glass—especially for corporations wishing to market in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
Our DRINKiQ programme aims to raise the 'collective drink IQ' by growing public recognition of the consequences of Alcoholic beverages and supporting liable ingesting.
This new, lightweight bottle can be a detail of exquisite attractiveness; but far more importantly, it demonstrates what can be done when it comes to lightweighting glass. We'll keep on making use of these learnings throughout our array, having more progressive strides as we look to the way forward for Scotch.”
Coupled with external glass makers, the brand rethought all components of how the bottle is made, created and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time at any time, meant reforming the long-lasting Johnnie Walker square bottle.
Indeed—this collectible version may be requested on the internet and transported click here securely for your door with signature confirmation.
With less than 888 bottles launched globally, Each individual bottle is independently numbered and introduced in a very luxury collector’s scenario.
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The technical problems that lightweighting provides led us to incorporate a variety of style and design and output technical specs that we couldn't have envisaged At first of our journey; through the need of the tear drop shape which We now have moulded to however mimic the long-lasting sq. kind of Johnnie Walker bottles, into the addition of the protecting cage to permit for the round base, as well as the hand-earning and filling of every personal bottle to avoid damages in output.
Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of appropriate around the UKIPO patent sign up, and interested get-togethers are invited to request an ordinary royalty free of charge, non-exclusive licence from Diageo.
Said prepare aims to reduce the fat of glass in Johnnie Walker packaging. This will have a direct impact on the carbon emissions of Johnnie Walker packaging, each with regard to production and transport.
The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking design could inspire the greater luxurious, light-weight, and low-carbon whisky bottles of tomorrow.
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That undertaking fell to Diageo’s global layout director Jeremy Lindley. Power and protection were being Lindley’s priorities, but perform required to observe form. Following Finding out which the By natural means strongest condition for glass will be the teardrop—The form it In a natural way assumes when liquid—Lindley and his staff made a teardrop with sq. sides, in a very nod to the typical Johnnie Walker silhouette.
Johnnie Walker got down to progress the spirits market by experimenting with lightweight glass for its luxurious whiskies, influenced because of the trend towards 'sensitive' as opposed to 'major' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.